Tilapia swimming close to the water surface in outdoor aquaculture pond, during feeding, illustrating feeding behaviour as one of the tilapia welfare indicators.
Tilapia Hub

Why Tilapia Welfare Matters for businesses

The Tilapia Hub helps companies turn welfare into a business advantage.

Tilapia swimming close to the water surface in outdoor aquaculture pond, during feeding, illustrating feeding behaviour as one of the tilapia welfare indicators.

Good welfare supports healthy fish, efficient farms, and stronger supply chains. Poor welfare increases risk, losses, and costs.

An icon depicting a person standing next to a globe with latitude and longitude lines, symbolizing a global food system with international connectivity between retailors, regulators and investors.

Global retailers, regulators, and investors increasingly expect clear evidence of animal welfare.

Certificate icon representing aquaculture certification schemes such as BAP and ASC

Major aquaculture certification schemes (BAP, ASC) now include animal welfare standards.

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Consumers may never see a farm, yet they want food made responsibly. Good animal welfare earns trust and shapes purchases.

What is good tilapia welfare?

Animal welfare describes how well tilapia cope with the conditions in which they are farmed and handled.

For tilapia, good welfare means suitable water quality, good nutrition, good health, and the ability to show normal behaviour.

An FAI consultant demonstrates how to use a handheld oxygen meter. The consultant is holding the probe cable, while the probe is submerged in a tilapia cage. The consultant checks the oxygen meter display showing the oxygen saturation and temperature.
An FAI consultant demonstrates how to use a handheld oxygen meter. The consultant is holding the probe cable, while the probe is submerged in a tilapia cage. The consultant checks the oxygen meter display showing the oxygen saturation and temperature.

Welfare indicators are grouped into four practical areas that reflect daily farm management

Tilapia Hub Environmental Welfare Indicator icon showing a thermometer above water and a tilapia, symbolizing pond temperature monitoring

1. Environment

Does water quality meet the needs of tilapia to grow and remain healthy?

Tilapia Hub Health Welfare Indicator icon showing a stethoscope above a tilapia, symbolizing health monitoring

2. Health

Do fish show signs of good health, normal appearance, and low injury levels?

Tilapia Hub Nutritional Welfare Indicator icon showing a hand feeding tilapia in a pond.

3. Nutrition

Are fish feeding well and showing steady growth?

Tilapia Hub Behavioural Welfare Indicator icon showing binoculars above a tilapia in pond, to represent behavioural observation.

4. Behaviour

Are fish showing calm, natural swimming behaviour?

Each indicator is scored with the help of the Tilapia Welfare app, allowing farmers to monitor tilapia welfare from breeding through grow-out.

Assessments are quick to complete and help teams identify risks early and track improvements over time.

Close-up of tilapia farmer holding a smartphone displaying the Tilapia Welfare app fish health assessment form, while the FAI consultant wearing white protective gloves holds a live tilapia, during a workshop at a tilapia farm in China demonstrating how to do a health assessment.

Welfare makes business sense

Animal welfare isn't just ethical — it's smart business. It strengthens supply chains, reduces risks, improves quality, and opens new markets.



An icon featuring a stylized hand holding a fish inside a hexagonal frame. The top of the hexagon has a wavy line representing water. The icon is the representation of fish welfare which is an insurance
For tilapia farmers, good animal welfare works like insurance. It reduces health problems, prevents environmental stress, and helps control feed costs.
An icon inside a hexagonal frame depicting a hand holding several coins The design includes arrows pointing outward from the top left and bottom right corners, suggesting a process of resilience.
For buyers and investors, animal welfare means more than ethics. It lowers supply risks, supports transparency, and builds resilience for the long term.
An icon inside a hexagonal frame depicting a child holding an ice cream cone. The icon represents consumer peace of mind and food safety as a key driver for animal welfare concerns.
For consumers it means peace of mind. They may not know what good welfare looks like, but they want healthy food and ethical standards.

The Tilapia Welfare Hub supports companies as a step towards ASC and BAP certification readiness.


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